Job Description
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Job Summary We are seeking an Insights Analyst to join our Roblox Brand Partnerships team. In this role, you will leverage your expertise in audience insights, data analysis, and in-depth campaign reporting to inform brand and advertising partners. You will help to shape our clients’ understanding of the Roblox audience by leveraging both 1P and 3P party datasets and support day-to-day reactive and proactive analyses. You’ll play a key role in ensuring clients receive comprehensive, actionable insights and accurate recaps to optimize their Roblox strategies.
You Will - Develop data-driven audience and brand narratives: Extract and analyze 1P and 3P audience insights to craft compelling, insight-led stories that support sales and brand partnership efforts.
- Support RFPs and sales pitches with insights: Work closely with the Brand Partnerships team to provide data that enhances sales proposals, ensuring partners understand the value of advertising on our platform.
- Produce post-campaign reporting: Lead reporting by tracking reach, engagement, and actions across brand and ad campaigns. Partner with cross-functional teams to enable process improvement and automation of reports. Go beyond standard reporting to suggest optimizations in creative strategy, ad placement, and targeting that enhance partner objectives.
- Query, analyze, and structure Roblox 1P datasets: Use SQL and database management tools to extract, clean, and analyze audience behavior, performance data, and user engagement metrics.
- Develop and maintain real-time dashboards: Use data visualization tools (Superset) to create self-service dashboards that allow internal teams and clients to monitor campaign performance, audience insights, and key KPIs.
- Automate and scale reporting workflows: Build reusable SQL query templates and to improve efficiency and accuracy in performance reporting.
- Improve data accessibility: Work closely with Data Science, Product, and Business Operations teams to refine data pipelines and ensure the Brand Partnerships team has reliable access to audience and campaign insights.
You Have - 2–3 years of experience in data analysis, ad operations, or a related field.
- Proficiency in SQL, database management, and querying large datasets.
- Experience in data visualization tools (e.g., Superset, Tableau, Looker, Power BI)
- Familiarity with 3P syndicated audience insights data (e.g. Comscore, GWI, YouGov)
- Strong understanding of digital advertising metrics (e.g. Viewability, Reach, Completion Rates)
- Familiarity with ad platforms (e.g., Google Ads, Facebook Ads Manager, DSPs) and tracking tools (e.g., Google Analytics)
- Bachelor’s degree in a related field (e.g., Data Analytics, Marketing, Computer Science)
- Experience or strong interest in the media or advertising industry
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.
Annual Salary Range
$128,500—$161,860 USD
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
You’ll Love - Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy (varies by exemption status)
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.
Job Tags
Full time, Work experience placement, Local area, Flexible hours, Monday to Friday,