Job Description
Job Description:
About Us
Stag's Leap Wine Cellars is a historic winery nestled in the heart of Napa Valley, renowned for producing exceptional wines that capture the essence of our terroir. With a legacy dating back to 1970, we are committed to crafting wines of unparalleled quality and sharing our passion for winemaking with enthusiasts worldwide.
Position Overview
We are seeking a highly motivated and detail-oriented Digital Marketing Manager to join our team. In this role, you will be responsible for managing Google Ads, Affiliate Marketing, and other top-of-funnel tactics. You will also support the Director of Ecommerce in other programming tactics as needed.
Key Responsibilities
Ad & Performance Marketing
• Google Ads: strategy, execution, and optimization to create more brand awareness, drive new leads and conversions.
• Develop and manage budget allocation across paid channels, optimizing for ROAS and customer LTV.
• Maintain and update product listings within Google Merchant Center.
• Conduct A/B test ad creatives, copy, audiences, and landing pages.
• Provide weekly and monthly performance reports, extracting insights to improve campaign efficiency.
Affiliate Marketing & Partnerships
• Lead the end-to-end management of our affiliate marketing program, onboarding new partners and optimizing performance.
• Develop and nurture relationships with affiliates, publishers, and brand partners to expand SLWC’s reach.
• Track and analyze affiliate-driven revenue, ensuring optimal commission structures and program scalability.
• Collaborate with third-party affiliate platforms to streamline campaign execution and reporting.
Competitor & Market Research
• Conduct ongoing competitor analysis to identify trends, opportunities, and gaps in paid marketing and affiliate strategies.
• Research and assess emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
• Use data-driven insights to refine marketing strategies and recommend new growth opportunities and investment.
Other
• Contribute to special projects and other assigned tasks as needed, supporting overall business goals and growth opportunities.
• Ensure website quality and performance by conducting daily quality assurance checks, identifying and resolving functionality, rendering, and user experience issues.
• Collaborate with the Director of eCommerce and Digital Marketing to create and implement engaging digital marketing content that enhances customer engagement and boosts conversions.
Qualifications
• Bachelor’s degree in marketing, business administration, economics, or a related field.
5+ years of experience in ecommerce and digital marketing within the wine industry, with a Fortune 500 company, or within a luxury brand
• 3+ years of experience and strong expertise in managing Google Ads and Google Analytics
Strong analytical skills and the ability to interpret data to inform decision-making and drive business results
Excellent communication skills, both written and verbal, with a keen attention to detail
Passion for wine and a desire to contribute to the success of a prestigious winery
• Experience with Klaviyo email / SMS platform, preferred.
Benefits
• Competitive wages commensurate with experience
• Comprehensive health and wellness benefits package
• Retirement savings plan with employer match
• Generous wine discounts and special access to winery events
• Opportunities for professional development and career advancement in a dynamic and collaborative environment
Join us at Stag's Leap Wine Cellars and be part of a team dedicated to excellence in winemaking and customer service. Apply today to embark on a rewarding journey in the world of ecommerce and wine. Cheers!
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Job Tags
Full time, Worldwide,